Data minimization protects your brand
We collect as little data as possible in every experience, which reduces what could later be misused or questioned.
The brand pathway
An experience parents trust, not an ad in disguise
Want to reach families the right way? We design an experience that respects the child and earns the parents' trust, by the same method we use to build our own products.
Why this is not an advertisement
Any idea here passes through four laws before it reaches the child. Story is given priority over the technical fix, candid opinion is said kindly, the ugly first version of any idea gets time before it is judged, and the final verdict belongs to the child.
Before any final detail is built, a plain gray version is tested, because decoration makes a reviewer forget to ask whether the play itself is fun. That test happens before your brand sees its final look, not after.
How we protect your brand
Safety commitments, not marketing features
No daily streaks, no random rewards
We refuse designs that measure success by a child's inability to stop, which protects your brand from the charge of exploiting a child's impulses.
Parents as partners, not outside monitors
We design a clear role for parents inside every experience, so your brand reaches the home with the trust of the whole family, not the child alone.
Three formats
The same method, three possible forms
An app
A platform the child opens themselves, in the vein of Jona and Noody, our two products available to the public today.
A game
A play system serving a stated goal for the brand, under the same law that governs everything we make: story first.
A real-world experience
A station or wing the child and their family live together, in the vein of Treasure Island, delivered in a number of Saudi cities.
Questions brands often ask
Before you write to us
What is the difference between an experience you make and an interactive ad?
An ad measures success by views or clicks; our experience measures success by what actually changed for the child. The difference shows up when a moment's appeal conflicts with the child's interest, and we choose the child's interest.
Is the form always a full app, or can it be smaller?
It can be much smaller: a single scene inside an existing experience, a station at an event, or just a storyboard at its first stage. The form is decided after we understand your goal, not before it.
Why do you start with the story before the brand mark?
Because a child remembers the story, not the logo. An honest story serves your brand's name over the long run better than an early appearance with no meaning behind it.
Want an experience that reaches the family with trust?
Tell us your goal, and we will get back to you within a few working days.
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