From the studio notebook
What we learn while building worlds for kids: the craft, the safety, and the road from scribble to launch.
Child safety·September 4, 2026
Three safety commitments translated into concrete design decisions: which data is never collected, which mechanics are never used, and how a session is designed to end well.
The craft·September 4, 2026
A working definition of edutainment, how it differs from a gamified lesson, what each age band from 4 to 17 actually needs, and the questions to ask before commissioning one.
Every idea here passes through five stages: spark, storyboard, gray prototype, kid test, launch. Here is what happens inside each one, and why the order matters more than the labels.