A campaign measuring only views
You have a campaign declaring success by how many saw it, and need to know whether children's behaviour actually changed.
A Dawani service
Behaviour-change programmes for children
We design programmes that move a child from knowing a message to actually practising the behaviour, not a campaign that stops at how many saw it. We build a gray prototype and test it with real children, with their parents’ consent, and add a guardrail indicator that is never optional.
What you get
- A document naming the target behaviour precisely, not a general slogan hard to measure.
- A design taking the child from knowledge to a first try to practice, not straight from viewing to a claim.
- A gray prototype tested with real children before any full launch.
- A success indicator measuring behaviour, not reach, and a guardrail indicator watching for harm nobody intended.
How we work
We take your current metric, and the KPI Translator tool turns it into a child-outcome indicator and a guardrail. We then design a situation that moves the child from understanding to an actual choice, and test it as a gray prototype with real children, under the same law that puts the child's story before any decoration.
When the campaign includes a digital product the child uses, we also review it against the Dawani Child-Safe Design framework.
When you need this service
Situations where you need a metric translated into behaviour
A new behavioural outcome
You have a new behavioural outcome, and need a design taking the child from understanding to practice, not only a posted slogan.
A metric topping your reports that doesn't convince you
You have a performance metric topping your reports today, and suspect it measures reach, not real change in the child.
How the service runs
Four stages, a gate after each
1 Understanding the goal
We listen to the behaviour you want changed in the child, not only the message you want them to hear.
Gate: Understanding leaves this stage once we agree on one specific action we want to see, not a general direction.
2 Written framing
We write a document naming the targeted behaviour stage, between knowledge and practice, and the success and guardrail indicators.
Gate: The document leaves this stage once you approve in writing which behaviour stage we are actually targeting.
3 Gray prototype and testing with children
We build a simple situation testing the target behaviour, and real children try it with their parents' consent.
Gate: The prototype leaves this stage once children actually show the intended behaviour inside it, or it clarifies why it is missing.
4 Delivery and measurement
We launch the campaign or programme, and measure behaviour, not reach, against the indicator agreed from the start.
Gate: This stage does not end at launch; the guardrail indicator continues to accompany the campaign for its whole life.
In scope and out of scope
| Aspect | In scope | Out of scope |
|---|---|---|
| The outcome | We agree a behaviour indicator and a guardrail indicator before any launch. | We do not guarantee every child will change their behaviour. |
| Duration and price | We agree the scope and deliverables in writing before any commitment. | No delivery time before we understand the request, and no price published on the site. |
| Reading the results | We state the type of every results sentence: observed, measured, or interpretation. | We do not write a case study with numbers ready for publication. |
| Legal compliance | We review the campaign against Dawani's independent safety framework. | We issue no legal compliance certificate and no legal opinion. |
Before you write to us
A tool, a post and a reference
The KPI Translator tool
Translate your current metric before a first conversation, so you reach us with an early outcome indicator and guardrail, not only a reach number.
Open the toolFrom an awareness campaign to actual behaviour
Read the ladder of stages from knowledge to behaviour transfer, and where your campaign honestly stands today.
Read the postThe nonprofit pathway
See how we turn a theory of change into a guardrail indicator, the same chain this service rests on.
Visit the nonprofit pathwayBefore a first conversation
Questions often asked about this service
Does a campaign measured only by how many saw it mean children's behaviour actually changed?
No. How many saw the message is a reach indicator, not a behaviour indicator; we need actual observation of what the child does, not an estimate of who was exposed to it.
Does this pathway work for an existing programme we want reviewed, not a new one?
Yes. We review an existing campaign or programme by the same standard: which behaviour stage it actually reached, and where it lacks a guardrail indicator.
What is the difference between this service and the impact-measurement service?
This service designs the campaign or programme itself, from understanding to practice; the impact-measurement service is built for a programme you already run, whoever designed it.
Start here
Have a campaign or programme that needs real behaviour change?
Describe your situation plainly, and we will get back to you within a few working days.
Your path: government body
Your idea arrived.
A real person from the Dawani team will read it and reply within a few working days. Thank you for thinking about kids.
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